Combining these demographic factors and the assumption that busy and hectic professionals want convenience in a premium beverage, the concept of a bottled premium decaffeinated coffee drink, which can sustain the pricing required to make the proposed beverage successful, begins to take shape as a concept. Besides, Pepsi and Starbucks have discussed creating a partnership for years, and the introduction of bottled decaf lattes and frappacinos in a variety of flavors could command the price points required to make this a successful product. Additional factors that favor this product concept are the relatively early stages in the produce lifecycle this type of bottled drink is in today, and the potential for growing an entire bottled family of Starbucks beverage. In short, the elasticity of demand for this proposed bottling of decaf Starbuck's drinks could be a significant...

The breakeven volume is 189,473 units, which translates into break-even being accomplished in 9 months at a monthly sales rate of 20,833 units sold.
Variable Unit Cost

Fixed Cost

Expected Unit Sales

Price Per Unit

Total Revenue

Total Variable Costs

Profit

Break-Even at 189,473 Units

Units Fixed Cost Total Revenue Profit